SUSTAINABILITY
REPORT 2022
SUSTAINABILITY
REPORT 2022
Nous pensons que de simples affirmations sur la durabilité ne suffisent pas. C'est pourquoi nous publions chaque année notre rapport de durabilité MUD. Ici, nous réfléchissons à nos réalisations, nos échecs et nos objectifs futurs. C'est notre façon de plonger plus profondément et de vous montrer exactement ce que nous faisons, maintenant et à l'avenir.
Our latest numbers are in 🌍
Our latest numbers are in 🌍
72%
Water saved
41%
CO2 saved
Chaque année, nous effectuons une analyse du cycle de vie (ACV) de nos produits pour découvrir exactement quel est leur impact environnemental et quel impact nous pouvons économiser grâce à nos matériaux et méthodes durables. Les pourcentages ci-dessus se réfèrent à l'impact moyen d'un MUD Jeans. Pour en savoir plus sur la façon dont nous calculons ces valeurs, lisez notre rapport ACV ci-dessous. Pour lire notre rapport complet sur le développement durable, faites défiler vers le bas de cette page.
72%
Water saved
41%
CO2 saved
Chaque année, nous effectuons une analyse du cycle de vie (ACV) de nos produits pour découvrir exactement quel est leur impact environnemental et quel impact nous pouvons économiser grâce à nos matériaux et méthodes durables. Les pourcentages ci-dessus se réfèrent à l'impact moyen d'un MUD Jeans. Pour en savoir plus sur la façon dont nous calculons ces valeurs, lisez notre rapport ACV ci-dessous. Pour lire notre rapport complet sur le développement durable, faites défiler vers le bas de cette page.
Our Mission & Strategy
Our Mission & Strategy
Our mission is for the fashion industry to be driven by circular production and conscious consumption.
We pioneer with jeans by taking positive action, being transparent and supporting sufficiency. We believe that being mindful of nature and people is a necessity. And we see a future in which the fashion industry finds a way of producing and consuming that does not stand in the way of our enjoyment of this planet, nor that of future generations.
To radically change the fashion industry, our strategy is based on the three pillars below.
Circular Economy
We take back our old jeans and those from other brands to close the loop. Through circular design we ensure that our products can be recycled over and over.
Fair Factories
By maintaining a short supply chain, we foster a close relationship with our partners. By producing consciously, we can create a good working environment for everyone involved.
Positive Activism
Through our pioneering approach we aim to change the status quo within the fashion industry. By being radically transparent, we hope to inspire others to walk the talk with us.
Circular Economy
We take back our old jeans and those from other brands to close the loop. Through circular design we ensure that our products can be recycled over and over.
Fair Factories
By maintaining a short supply chain, we foster a close relationship with our partners. By producing consciously, we can create a good working environment for everyone involved.
Positive Activism
Through our pioneering approach we aim to change the status quo within the fashion industry. By being radically transparent, we hope to inspire others to walk the talk with us
Here's our highlights of the year
Best for the World
Road to 100
The aim of our Road to 100 project was to make a pair of jeans from 100% post-consumer recycled cotton. The outcome of this project would allow us to make new jeans without using any new cotton.
The project began in 2019 and after endless testing and trying together with Saxion University, we finally created our first sample in early 2022. The worldwide first of its kind! This was celebrated with the launch of a mini documentary series.
Road to 100
Road to 100
The aim of our Road to 100 project was to make a pair of jeans from 100% post-consumer recycled cotton. The outcome of this project would allow us to make new jeans without using any new cotton.
The project began in 2019 and after endless testing and trying together with Saxion University, we finally created our first sample in early 2022. The worldwide first of its kind! This was celebrated with the launch of a mini documentary series.
3227
Trees regenerated
& jeans collected
for recycling
With every MUD purchase you can send any old jeans back to us for recycling, as long as they are at least 96% cotton. This is our way of preventing jeans from ending up in landfill and valuable resources from being wasted. In 2022 you sent us 3227 old jeans for recycling!
And for every old jeans sent back to us, we donate to the non-profit Justdiggit to regenerate one tree. Through a special pruning technique Justdiggit regenerates forgotten tree stumps in previously deforested areas in Sub-Saharan Africa. This brings back the once naturally occurring trees, which can then store CO2, cool down the area, increase water retention and promote biodiversity.
3227
Trees regenerated
& jeans collected
for recycling
With every MUD purchase you can send any old jeans back to us for recycling, as long as they are at least 96% cotton. This is our way of preventing jeans from ending up in landfill and valuable resources from being wasted. In 2022 you sent us 3227 old jeans for recycling!
And for every old jeans sent back to us, we donate to the non-profit Justdiggit to regenerate one tree. Through a special pruning technique Justdiggit regenerates forgotten tree stumps in previously deforested areas in Sub-Saharan Africa. This brings back the once naturally occurring trees, which can then store CO2, cool down the area, increase water retention and promote biodiversity.
Van Gogh Museum
Collaboration
Van Gogh Museum
Collaboration
In 2022 we launched a unique collection that was created in collaboration with the Van Gogh Museum. The collection was based on a shared passion for a beautiful planet and a belief in a better future.
We have merged intricate artwork with forward-thinking technology and design. Each piece contains 30% hemp fibres that perfectly co-exist with the 20% recycled post-consumer denim and 50% organic cotton.
Koning Willem
1 Award
Koning Willem
1 Award
We were awarded the Koning Willem I Plaquette for sustainable entrepreneurship, awarded by Queen Máxima of the Netherlands, in the name of the Koning Willem I Stichting and De Nederlandsche Bank.
This also meant that we were visited by Her Majesty Queen Máxima in our headquarters!
Read the full report here ⬇️